Real Estate is a notoriously competitive business – nowhere more so than the Byron Bay and Hinterland areas. With Sydney type prices, and vendors well educated in the property market, and an international focus on the region, agencies need to have all bases covered when gaining listings and drawing in buyers.
How you market a property is important, what you use to market that property is of as much importance. Comprehensive marketing materials are essential. The typical buyer is searching for property on the web and they want as much information as they can and need to be “wowed” in the process. Professional photography, clear floor plans, property videos, aerial photos showing location are all important features to have in the marketing pack. A few iPhone images and a hand drawn “mud map” of the house just don’t cut it on the internet – a potential buyer can be won or lost on a click of the mouse.
Professional Real Estate photography is now an essential and not a luxury for marketing a property. Whether it’s a two-bedroom townhouse in Sunrise or a huge Hinterland Estate all properties deserve the same marketing attention – and when it’s done right it can lead to more sales and more listings.